Brand Identity (Logo, Colors)

• Logo:

  • How to use it (sizes, colors, spacing).

  • What versions exist (e.g., full logo, icon).

  • What not to do (e.g., stretching, changing colors).

• Color Palette:

  • The company's main colors and their codes (so everyone uses the exact same shades).

  • When to use each color (e.g., for buttons, text, backgrounds).

• Typography (Fonts):

  • What fonts the company uses.

  • When to use each font (e.g., for headings, body text).

  • Font sizes and styles.

• Imagery:

  • Guidelines for photos and illustrations.

  • The style the company prefers (e.g., realistic, cartoonish).

  • Rules for using icons.